About Us

新联发贸易公司成立至今已四十年。

从初期的经营药材，本地蔬菜水果及禽畜业，

紧随时代的步伐，发展成为今天全方位的粮油食品供应商。

       我们累积了农粮及各类食品的丰富经验，

秉持诚信为本，节约与珍惜的经营理念，为顾客提供品质与价格并优的食粮，

让大家吃得安心，从而做个有智慧的消费者。

我们也应客户的要求，制定特别的食材方案，提升美食境界。

健康饮食，从粮做起。

希望我们可成为您的终身合作伙伴。 

Hsin Lian Fa Trading co has been established over 40 years. From the beginning business of dealing with selling Chinese herbs, local fruits and vegetables, and poultry items to sales and provision of dried goods and canned foods at Pasir Panjang Wholesale Centre since 1983.

Throughout the years of working closely with the consumers, listening to their needs and wants, we have established close ties with the consumers and we hope to do so in the future with all your help.